A cannabis affiliate can be many things from referring people to sites to recommending products or writing reviews.
Working with cannabis-themed clothing or products or other materials such as certificate programs and course material for growers and other people in the legal industry of recreational or medicinal.
Learn how to generate traffic, referrals, and commissions with affiliate marketing which you can start for zero money down anywhere.
Two Key Factors
If you want your blogs to rank at all and be seen by regular visitors, you must have great content and then link it together in a specific manner. If you have one without the
other you won’t get anywhere or be seen. Great content without links won’t go far and a bunch of links without good content is the same way, no good. But with a combination
of these two factors and a few others and your blogs will rank much better in search engines and this is your main goal: to rank in search engine results. By optimizing your
content in this way you get motivated buyers on the front end. People searching for an answer or product will find your content much easier and thereby increase your traffic substantially.
1. Great Content – Write what you’d prefer to read as if you’re the researcher looking for answers. Provide thorough information in short paragraphs, 2 to 3 lines of text. This is the preferred structure as it works best for mobile screens.
WordPress blogging service comes with free AMP (Accelerated Mobile Pages) versions of your blogs as well. This is the industry standard for blazing fast mobile versions of your sites. Fast is important.
2. Linked Correctly – Following the link patterns listed below will help to create link-juice for your higher sites that have more content. The more link-juice you create and
gather in one blog, the better it will rank. Use more than one link type such as, anchor text links, picture links, links to front pages, links to specific articles that are related
(don’t link unrelated content) social links, generic word links, “here, like these, more” etc.
General to Specific
Draw out a similar structure (as in the illustration) either on paper or illustration software. This is your map. Come up will names for all your blogs and write them into
the map. Without doing this you won’t be able to track where everything is and is yet to be.
Link in one direction only. Small to large, less to more, introductory to more in-depth. Never backwardard and link (good, more in-depth content) to lesser content, you’ll be creating the wrong link-juice.
Links are votes: Links pointing in are votes which are ranked in search engines. Make them quality and relevant.
No underlined links: Look at your text links after you put them in to make sure they do
not have underlines. These are skipped by search engines. If you have underlines change
the blog’s theme to one that doesn’t make underlines with hyperlinks.
Use all these link types: Variety of keyword anchor text Front page links, Deep links, Image links, banners etc. More about this in a Link Types Review below.
Recommended Glass Pipe and Headshop Gear Affiliate sign-ups
1. DankStop – These guys have a great online headshop – one of the best – and being that they also have great customer service and reviews they are a good company to affiliate market for. See Store
2. Water Bongs Glass Pipes – This is also a great online shop which offers a really good affiliate program. Once you sign up and meet the qualifications you can then place their banners on your top finished blogs. See Store
3. Billobys – These guys also have a really nice online shop with great customer reviews. It’s a good idea to sign up for a few glass pipe shops as it is good to have variety in your ads for your blogs. See Store
Specific to General
As mentioned above, the best practice is to draw out your structure so you can track everything as you build it. You can use paper and pencil at first and maybe for the whole
map. It’s a good place to start, but I would recommend you build the map structure in Adobe Illustrator or other similar graphics or design software with text capabilities. As
long as you use software with many available options it should be good. And remember to save your work every paragraph or so to not lose hours of work because of a crash or
Recommended Marijuana Certificate Training Programs
1. Cannabis Training University – Over 100 HD Cannabis Instructional Videos | 75+ Cannabis Ebooks | First online cannabis college (2009) | Most recognized certifications
in industry | Most graduates worldwide | 24 Hour Chat Support 7 Days a week | Member of National Cannabis Industry Association (NCIA) (Highly rated as one of the
best online cannabis schools with the highest percentage of students continuing on to work within the cannabis industry). See School
2. Green Cultured – On-demand access 24/ 7 | Course material includes: Certificate Programs: Budtender Certification – Greenhouse Grower Certification – Indoor
Hydroponics and Indoor Soil Growing Certifications – Master Outdoor, Master Indoor, and Master Grower Certifications | Growing Blueprints | Other Programs and Badges
available and New material being added regularly. See School
3. THC University – 24 Hour Access and Support | 150+ Hours of Class | 7,000+ Students
7 Certificate Programs | Expert Webinars | Cannabis Jobs Board | Exit Interview | Resume Consultation. See School
Each of these schools has it’s own benefits in its own way and as far as overall information content each of the three has put together quite a substantial amount of useful material. The school which stands out in first would be Cannabis Training University with a good lead and Green Cultured second and THC University in a bit more distant third. These are the top 3 online Cannabis Schools on the web currently.
It’s imperative to note that no matter which way you flow content (Specific to General) or (General to Specific) you must:
1. Keep it one or the other for that set of blogs.
2. Keep the size ratios the same no matter which direction (S to G) or (G to S).
This being: Most in-depth information in the center (Largest Blog with 800 to 2000-word articles), with the second level blogs, have a medium level depth of information (500 to 1000-word articles), and third level blogs having introductory level information (300 to 500-word articles).
Use a Free Blogger Service
WordPress is the gold standard for sure and comes with everything you need to start out, all free. When and if your blog becomes very popular you can then look into attaching it
to a .com. All this without having to buy a .com and SSL Security Certificate. These blogging services come already prepared with free encryption SSL Certificates as part of
the free plan. Study Your Blog’s Capabilities – Get to know everything about how to operate your blog. How to post, tag your post with keywords, categorize your posts, and
pages (write an about page). Study themes and how to change them and customize colors and widgets. Text widgets are where you can put HTML code for banner ads.
Link Types Reviewed
Below in the link pie chart, you’ll find rough estimates for the percentages of types of links you’ll want to have on your blog. Variety is the key and not too many of any one
type of link. You may not end up using all of these link types such as Brand Links, since as an affiliate market other Brands and if you use their logo from an allowed banner,
then technically it’s a Brand Banner. On the other hand, you may find a good use for these types of links. Variety is the key.
1. Keyword Links –
Keyword links are all the keywords in your industry for example Glass Pipes, Bubbler Glass Pipes, Glass Water Bongs, etc as per the pie chart – link in about 20% hyperlinked keywords.
2. Brand Links –
Buzzworthy Glass Pipes, Cannabis Panda, etc are brand keywords for blogs, but when you’re starting out a new blog you’d be optimizing keywords which no one is searching for unless you had and or will have front-end advertising. So for new bloggers fill this category with normal keywords and combo phrases.
3. Combo and Phrases –
Combinations of phrases with your keywords are an excellent addition to your overall link profile. Such as, If you’re looking for Great Water Bong and Glass Pipe Art you’ve come to the right place. Use many different phrases and even questions people
may do a search for, in your links.
4. Banners –
Banners will be from the advertisers you affiliate for and so they won’t count for your own SEO. You will need these though and placed strategically inside your blog. In the widget’s settings there’s a tab called Visibility which allows you to adjust when the
banner is seen. Here you can adjust banners to be seen with the relevant content of your articles.
5. Generic word deep link to (affiliate site) –
With these types of links, you could you generic words like Glass Pipes and have it go out to the advertiser’s page. Just review policies and best practices for this as Banner ads are excluded from any special treatment but other forms of affiliate marketing may be subject to disclosures via FTC mandate. You can also find more information in your affiliate back office about their linking policies.
6. Generic word deep link to (upstream blog) –
Use these about 15% of the time for overall link strategy. Words such as This, Here, Best, More, More Information, Check it Out, etc These links are not as strong but do lend to diversity and variety.
7. Image Links –
Images are good and sometimes essential but always make sure that you title and label all images. In WordPress, label the Alt. Tag section with a description of the picture. Alt Tags is what search engines read and without them, the image won’t be seen. Link applicable images to upstream blogs at about 10% of overall link count.
8. Keyword deep links to upstream articles –
Link keywords from your industry to specific articles in upstream blogs. Keywords which are in line with the same subject matter as the article you’re linking to. You might link, Gas Mask Bongs up to an article about, “5 Great Bongs to Use with Friends”.
In this way, you link to relative content in your larger more in-depth blogs increasing the chances someone will find that article you linked to by searching the key phrase, Gas Mask Bongs. This is a generic example with a generic keyword set that has a high
competition and you’d need more optimization to receive a higher rank. Use 18% to 25% of the time.
9. Frontpage Links –
These are links, image, text, and others that link straight to the front page of the blog. Use 15% to 18% of the time.
Where to Begin?
Create a Map –
If you don’t have illustrator software then start by writing out your circle structure map on a large piece of paper. Draw each circle which represents a blog. Start with at least 7
blogs so that each is supported by two except third level blogs. Creating it this way may look a bit like a link scheme of some sort, but it is not. It’s a logical way to lay out in-depth
information which casts a wide net so that people can find all content easier. Think of the entire network as a book, where everything is related. Each blog is a chapter or
category split. Or better yet, a set of books. And this is another good reason for setting them apart in multiple blogs, each may expand into a book-length project. Breaking them
up will help people find your content easier. Draw out everything that you need on your map. Email and Passwords. Names of Blogs and their positions. Write articles out ahead
of time as well, this is why Adobe Illustrator works so well, you can write out and build the entire network offline first before uploading to the blogs. This allows a person to
figure out where all the links need to be and how content is to flow. In the end, you want total overall coherency and consistency across the entire network. If you don’t create a
map you’re very likely to get lost along the way shortly after 7 blogs or before.
The Good, the Bad, and the Listed
(What content to write?)
Write Reviews! –
Write reviews! Of all kinds. Good reviews, bad reviews. Bad Reviews actually have a 65% higher conversion rate. Not just because they are bad, but rather they are honest and
have pointed out flaws or other deficiencies in some product and thereby giving a better alternative in a three product list review or something similar help the customer
answer questions and move towards a buying decision. Once they follow one of your links to the advertiser to find out more about that product a cookie is installed with your
affiliate information. Then if that customer comes back in an hour or two or a day and your credentials are still valid for a sale (any sale) then you will still receive a
commission. This is mind, write reviews about multiple products some or all of which you can be affiliating for commissions, just be honest in the review. This is what the
customer is ultimately looking for, an honest product comparison.
Write Comparison Lists –
Reviews and lists are highly read articles if done right. Comparison lists are similar to review lists and can be longer with lists of items where the emphasis is quantity. It can
also be a highly in-depth review list, just make invaluable to the reader with useful information. Don’t just pile in information trying to reach long content. Always provide
the most relevant information up front and without clutter.
Write Numbered Lists –
Even when writing more complex articles keep the overall writing in basic outline format with numbered lists within the article. Current industry trends are pushing hard
towards the mobile format and information is being shown to be most readable and user-friendly in chunks and in two sentences then space format. This improves
readability dramatically and the reader can find what they’re looking for much faster. Especially if you’re doing product reviews or another technical item (pretty much
anything) then a reader will want to find information quickly and is likely a motivated buyer already in purchase mode when they reach your blog. Your job is to quickly
compare the pros and cons of several possibilities in a glance. Use stars and rating systems.
Always aim for Medium to Long content
Medium length blog articles can be anywhere from 700 to 1400 word count and should be the standard you try to reach on 99% of your blog at a minimum. Smaller length
content (300 to 700) can be on your third level blogs at first but in time you should aim to improve article content length. Long content being more towards 1500 to 2500 word
count per article. These articles can be saved for your top content which you are linking to more often than the rest. These large articles should be linked to and shared out to
social networks multiple times creating more visibility for your blogs and network.
Things needed –
A computer and a good chair. About a month to write good content. WordPress account with email and password. Bookmark Alexa Web Tools site so you can periodically check
your rank. Even though there is controversy over whether Alexa matters or not, you can definitely watch your rank improve and subsequently more traffic to your site, not that
this ranking affects traffic directly. That’s it. Build and check your progress from time to time. Don’t worry about checking it all the time in the beginning. Write content and
upload, link to and share out. Repeat process. A couple rounds like this and your rank will be jumping numbers quicker and quicker.
Steps to start –
Learn these services: Facebook Pages, Pinterest business accounts, and WordPress. Specifically, WordPress as this is the core of everything you’ll do. Get a free WordPress
account and then start reading how to do everything. How to make posts, categorize, tag and build pages. Learn themes, widgets, headers, menus, menu placement. You’ll need
to know all of these and more to be able to work WordPress efficiently and effectively. Read everything you can find about WordPress and how to write effectively. How-to
sections and other blogger’s posts about effective WordPress blogging.
Goals to reach –
1. Create Map and write in all the blog names of your choosing. Try to make the names with a keyword in the title as well as your posts as these are most readable in SERPs.
2. Create all blogs in WordPress and upload pre-written articles which you’ve already written as part of the overall map.
3. Link all articles correctly.
4. Attach Alt tag labeled images to the articles and share out to FB Page and Pinterest business account.
5. Learn all about FB Pages and Pinterest business, and use them relentlessly. Share your content over and over. Once it’s finished, linked and monetized. Then share everything numerous times in numerous ways.
Monetizing your blog –
Once you’ve got your blogs done and with articles linked together correctly people will begin to find your articles and hopefully read them. Sign up for glass affiliate accounts
and school account like those listed above as well as good affiliate networks you can find by search. There are many platforms to choose from. It’s a good idea to concentrate on
less in the beginning and then sign on to more as you get traffic flowing to your blogs. Then place banner ads which have the same types of products you’re writing about in your articles.
Funneling useful content –
After you have your map made up and blogs labeled you can then start writing articles. A good strategy is to start on your smaller blogs for content between 300 and 700 words
articles. 3 to 5 articles per blog. Then move on to articles of medium length for your second level blogs at between 700 and 1400 word articles. Using this approach you can
have the most in-depth subject matter on your highest level blog and by the time you get there you’ll already have over a dozen articles written and thereby some experience in
putting together good content. Your writing will get better by the time you get to the better blogs that need it. This works out logically for the reader as well. They can read a
brief about the subject on your lower blogs and decide there to move on to more in-depth information via, “Read more” and similar links. This way improving conversion
rates as you get motivated buyers coming up your blog structure to the calls to action on your top blogs (banners or another link that sends visitors off to the seller’s site).
Continue building content –
Ultimately you’ll probably need more than 7 blogs but it is a good place to start. Go through the entire 7 with several articles on each, all linked in one direction (upstream)
and get those seven polished. Then break up your time after those are published and out there picking up traction, and study other great blogs, study SEO, and start writing more
content, preferably another leg of 6 sites this time. Two more supporting and two more for each of those all pointing again towards your number 1 blog. This entire structure
can get as big as you want to build it. Some people build 50 blogs in one network with one at the center and two levels of blogs on the outside, for three levels total.
Share out to social –
After you get first seven blogs done then you can share out the articles to social networks. Try to attach applicable pictures in all your posts this way having something to
share out to social networks. This is why it’s good to have a Pinterest Business account (free), where you can save pictures from their original sources, then reference those
from your blog.
How to CheatSheet
How to make links:
Following the chart for Article A and B, each link should be surrounded
by at least 100 words and preferably upwards
of every 300 words. The closer to 300 per link the more quality is lent to the link. For
images, insert into the blog and select and then press hyperlink button to attach a link to the
image. Image links are not nearly as powerful as anchor text links. Remember when linking
to follow an overall link profile like the pie-chart above and use every link you can according to rough percentages. Have a diverse link profile is always better than a bunch of just one type.
the profile is always better than a bunch of just one type.
How to make a complete article post with all the right elements:
Make information easy to read. Write it in chunks, two sentences and then a break. Give headers widely and often to identify one idea from another. Readers often scan through
quickly looking for the most relevant information for them. If you provide everything in bursts with identifying headers, more information is easily found.
Complete Article Post Elements
1. Article Body –
Make sure the article is complete with an Introduction, Body of supportive information or reviews and lists, and conclusion. Go the extra mile and write the information you’d
prefer to read as someone trying to find answers. Sparse out sentence structure similar to the style in this article.
2. Tags for Article Post –
After the article is finished, you see to the right, in the admin panel a section for tags. Don’t overuse tags here, but attach a few that are keywords in your industry and
possibly some relevant phrases or questions as tags. Type them in the field and separate them with commas. These then will be attached to your article post and help to tell
search engines what your post is about.
3. Category Selection and Building –
In the admin panel to the right, you’ll also see a category section. If you don’t have any categories yet you can create one for your first article. Whatever it’s main subject matter
is, for example, this article would be under a category of Affiliates or Extra Income Opportunities or the like. Building categories is an important step as it helps for search
engine listings and for readability of the blog, especially so with more content.
4. Excerpt or Page Break –
Under the more tab in the admin panel to the right you’ll see a field labeled, “Excerpt”. Here you can say something original about the post or leave blank. If you leave it black
usually your entire article will be on the front page of the blog instead of a paragraph. If it’s long, above 1000 words then you can excerpt it to keep it behind a, “Read More”
tab on the font page. This is the way to do it, or stick a page break (read more) tag button on article function bar) just below where you want the page break for the front page where the, “Read More” shows up.
where the, “Read More” shows up.
5. Sticky vs Non-sticky Posts –
Usually, in the upper right area, you’ll see an option to make the post sticky or not. Sometimes this option is found elsewhere on the posting page while writing an article.
Sticky just means the post will stay on top of all other posts. You can make more than one post sticky at a time and this is a good way to keep your best articles on top where people
will see them most often.
6. Set Post Sharing –
In the admin panel to the right of the posting page down under a More tab, you’ll see the option for sharing. This sometimes defaults to no-sharing. You’ll want to check and make
sure that sharing is turned on. A second place you can find this setting is under the Settings tab under Reading. Here you can set sharing on for the blog and all posts as a
whole. On this screen, you’ll also find options to turn on related content and use a striking visual layout. Turn both of these options to On. Then find sharing button
services on this screen and enable more services, specifically Tumblr and Pinterest. Then switch to official buttons which allow a Pin-it button to show up on all your images.
Check to see that Allow sharing of all Media is switched to on for the Pin-it function to show up of images. This way when you Pin that image to a board on your Pinterest
account, the whole article heading is included on Pin.
7. Scheduling a Post –
Right up next to the large Publish button inside you post screen you’ll see a clock or calendar symbol. Here you can set the post to be published at a specified date and time.
Once you get your main articles and blogs up and you’re on more of a maintenance schedule you could then schedule posts to come out at a certain time every day. After
awhile and with consistency, your readers will come to expect a post from you at that time thereby increasing your reader attention and involvement.
In conclusion, know that affiliate marketing is a journey and sometimes a long one. It should maybe be approached as a hobby in the beginning in the realization that it can
take a lot of time and effort before even small results. Also, know this, affiliate marketing can be very lucrative in the long term. Building your blogs with impeccable content and
a lot of it begins to build up. After some time you’ll have a mass of great articles which generate traffic each independently. By providing reliable, honest and thorough content
on a consistent basis you will receive a consistent amount of readers across all networks. Provide answers people need.